PURPOSE
Not what you do, but why you do it. What’s the reason your company exists?
Bringing a product to market isn’t enough.
Not what you do, but why you do it. What’s the reason your company exists?
Bringing a product to market isn’t enough.
PEOPLE
Who you serve not what you sell.
Crafting your intention around the difference your product or service will make in the lives and stories of your customers.
Who you serve not what you sell.
Crafting your intention around the difference your product or service will make in the lives and stories of your customers.
PERSONAL
Becoming more relevant and significant to those people.
How you make them feel about themselves in the presence of your brand is what matters, more than how they feel about your product.
Becoming more relevant and significant to those people.
How you make them feel about themselves in the presence of your brand is what matters, more than how they feel about your product.
PERCEPTION
Being believed and believed in, not just noticed.
What your customers believe about you far outweighs anything you tell them to think.
Don’t just seek to find holes in the market or to gain mind share, set out to fill a void in people’s lives.
Being believed and believed in, not just noticed.
What your customers believe about you far outweighs anything you tell them to think.
Don’t just seek to find holes in the market or to gain mind share, set out to fill a void in people’s lives.
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